There may be good reasons why a business has more than one Twitter account – using one for marketing and PR, a second for customer service, a third even for special events or staff insights. It can help users, and particularly customers, identify the best place to send their tweets, and reduces the headache many … Continue reading Twitter disguises deceive
Category: Tips
Contractions: don’t say can’t
Don’t use contractions’ may be a contradiction in terms (because ‘Don’t’ is a contraction), but should we always ban them from formal copy? They may be used to affect an informal, friendlier tone that is easier on the eye and mind, but in formal writing they are discouraged or not used at all. Shortening and … Continue reading Contractions: don’t say can’t
Copy kit: ABC for startups
Writing copy for a startup? Here’s a brief ABC to help you on your way: Audience – You’re a startup. So your audience will be small. Initially. Be realistic: you are not speaking to a billion people. Keep it conversational. Pretend you are talking to a friend. Adopt a relaxed, chatty, informative tone. Invite them … Continue reading Copy kit: ABC for startups